adROIt marketing
A brand identity that just sticks.
Brand Strategy, Brand Identity, Slogan Writing, Verbal Identity, Logo Animation, Slogan Writing, Stationery Design, Book Design
After being in the marketing industry for some time and having helped companies in the US increase success via Facebook ad marketing, adROIt marketing was ready to build a brand and create leverage.
ad + ROI + adroit = a marketing agency that elevates businesses
Having come up with the name, they came to me for branding to set the foundations of their brand's presence. The goal was straightforward - It has to be VERY memorable.
Credits: Brand Strategy, Brand Identity, Logo Animation, Slogan Writing, Stationery Design, Book Design, 3D Mockup Design: Evangelija Ivanoska Photography: Sergey Zolkin, charlesdeluvio, NordWood Themes
3 goals. 3 circles. 1 story in a logo.
adROIt marketing has 1 mission: help their clients drive their business to the fullest imaginable potential with the help of advertising. The results they provide are three: expand local businesses online, skyrocket sales, and achieve full business capacity. The power of adROIt marketing's branding lies in the fact that the logo communicates the results to its audience, and not just what the agency is about. And all clients care about is results. The identity skips the fluff and cuts to the chase, which is why it sticks in the memory.
The transition in color reaches its full potential at red - the color of action, power, and intensity. adROIt marketing gets a fresh, powerful, and high-value appearance created by the sleek typography and black-and-white palette combined with the pop of red.
Animated mission statement
After I crafted the mission statement of adROIt marketing, I turned it into a logo animation that appears on their website's home page and quickly introduces the results they provide to prospective clients. It also reinforces the memory of the brand in their minds.
Book Design
adROIt marketing supports their clients all the way, and part of this is a series of detailed booklets that help their clients better manage their marketing and advertising process. We went for a sleek and visually organized design with a lot of breathing space which creates an easy flow for reading and incorporates the branding of adROIt marketing while being aesthetically pleasing.
Memorable
"The marketing industry is saturated and I needed adROIt marketing to have a presence that is as memorable to my audience as Nike's slogan or McDonald's arches. Evangelija's solution was exactly that. She congested the mission statement of my agency into 3 very memorable circles that tell the story fast and clear. It just sticks to the mind. As she said, if you can draw it from memory, you've done a good job. She listened to our vision intently and she wrote our mission statement in a way that cuts to the chase and speaks about results. She creates design rooted in strategy and this is the strategy that works exactly for us. She's precise and creative. Thank you."
- Marko I, Founder of adROIt marketing